Got a Cool Outing Planned? Boys’ Life Wants to Know!

If you have any cool outings planned this fall, Boys’ Life magazine wants to know! You can tell us what’s in the works here: https://boyslife.org/contact-us/outings
Is your unit going on a great fishing trip? Or maybe you’re taking an awesome trek in the mountains or a cool dive under the sea? Whatever your adventure, Boys’ Life might want to tag along.

We’re deciding which Super Scouting Outings to feature in future issues, and your trip could be next. We need to hear about it as far in advance as possible. Be sure to include the date(s) of your outing. We need to know not only where you’re going, but when you’re going! Send your itinerary along with the trip leader’s name, address and daytime phone number to the following address or fill out the form below.

s your unit going on a great fishing trip? Or maybe you’re taking an awesome trek in the mountains or a cool dive under the sea? Whatever your adventure, Boys’ Life might want to tag along.

We’re deciding which Super Scouting Outings to feature in future issues, and your trip could be next. We need to hear about it as far in advance as possible. Be sure to include the date(s) of your outing. We need to know not only where you’re going, but when you’re going! Send your itinerary along with the trip leader’s name, address and daytime phone number to the following address or fill out the form below.

Super Scouting Outings
Boys’ Life, S306
P.O. Box 152079
Irving, TX 75015-2079

If you’d like to let us know about an outing that has already happened, please fill out the form below, and if possible, attach a few photos to give us an idea of what the event was like.

(NOTE: Due to the large volume of submissions, the editors regret that only stories selected for submission can be replied to. If you’re under 18, please get an adult’s permission before sending personal information.)

If you’d like to let us know about an outing that has already happened, please fill out the form below, and if possible, attach a few photos to give us an idea of what the event was like.

(NOTE: Due to the large volume of submissions, the editors regret that only stories selected for submission can be replied to. If you’re under 18, please get an adult’s permission before sending personal information.)


Recruitment Season is Here — Free Geofencing for Your Pack

In partnership with the BSA’s National Service Center, the Michigan Crossroads Council will be supporting your pack with digital recruitment marketing this fall.  Through digital ads, we’ll ensure that families in your community understand the incredible benefits of Cub Scouting and know how to join.

Layered on top of your pack’s recruitment efforts will be geofenced calendar ads in Facebook to drive people to your specific joining events.

We’re not asking you to do anything differently than you already do! Continue to plan your recruitment event.  We’re simply adding digital ads on top of those plans in a seamless, turnkey way.  The work of executing those ads will be handled between the Field Service Councils and the national office.

What will it cost your pack?  Nothing!  This service is being provided by the council and the BSA.  There is no cost to your pack.

No additional tasks…no additional cost…what’s the catch?  There is no catch! 

We’re working hard to ensure families understand that Cub Scouting can help them make the most of the time they have together, and that Cub Scouting can help them set their children on the path to success. With a strong recruiting effort, we can ensure every family has the opportunity to join Scouting.

Here’s what we need from you:  the date, time and location of your joining event (open house, school night, etc.)  That’s it!  We’ll take care of the rest!

[READ MORE]


Tips and Tools for Preparing for Fall Recruitment

In 1907, Baden-Powell, founder of the Scouting movement, devised the Scout motto: Be Prepared. He wanted young people to have the tools to face challenges. With that in mind, our goal is to be able to help our fellow executives to be prepared for a successful membership campaign this fall.

Councils refer to Join Scouting Night by different names. Some use the term Sign-up Night, Open House, etc. For purposes of this article, we’ll use the term Join Scouting Night. If your council uses a different term, simply insert that term wherever you see Join Scouting Night (JSN).

Having a great Join Scouting Night (JSN) training is another key to success! During recent conversations with Scout Executives who experienced growth in 2018, many of them attribute their success to the execution of their membership plan. Below are some areas to consider when preparing for this fall.

Read More


Free Geofencing for Cub Scout Packs this Fall

In partnership with the BSA’s National Service Center, the Michigan Crossroads Council will be supporting your pack with digital recruitment marketing this fall. Through digital ads, we’ll ensure that families in your community understand the incredible benefits of Cub Scouting and know how to join. Layered on top of your pack’s recruitment efforts will be geofenced calendar ads on Facebook to drive people to your specific joining events.

We’re not asking you to do anything differently than you already do! Continue to plan your recruitment event. We’re simply adding digital ads on top of those plans in a seamless, turnkey way and it’s FREE for your unit.

Sign up here >> michiganscouting.org/geofencing


The Cub Scouter Newsletter

Check out The Cub Scouter newsletter for everything Cub Scouting in the Michigan Crossroads Council.  This newsletter contains important and valuable information for Cub Scout leaders and families.   Each monthly edition will be delivered to your inbox.  You can also receive it to your phone by texting MCCSCOUTS to 555888


Popcorn Sale Kickoffs – Register Today

Attending your District or FSC Popcorn Sale is an important step in having a successful sale for your unit.   Learn all about the sale including sales tips, ordering, using the Trail’s End App for your Scouts and managing your unit sale.   Register here >> michiganscouting.org/pocporn


Where is the best location for a joining event? The data may surprise you.

Article contributed by Michael Ramsey, BSA Director of Marketing and Brand Management

As part of the National Service Center’s 2018 fall Cub Scout digital media buy, we learned just how important it is to hold joining events in locations that are familiar to parents. Those marketing efforts, which included recruiting messages delivered via paid search, paid social, and Facebook geofenced events, also provided a detailed look at the performance of different types of joining event locations.

We’ve discussed the highly successful geofencing efforts previously, and we’ve offered insight on how to use geofencing for Scout recruitment in your community. In addition to driving impressive gains of more than 7 percent in new Cub Scout growth for units that geofenced their joining events, those efforts produced data that confirmed what many may have already suspected: the best place to hold a single-unit joining event is at a school.

Schools are typically familiar locations for parents. Often, their child attends the school, and it is close to home and easy to locate. For families that may be unfamiliar with Scouting or unsure of what to expect, the familiarity of the school location helps ease concerns.

Second to schools, the next most successful recruiting events were those where multiple units collectively held a joining event in a public, non-school location. For instance, these units may have held their collective joining event at a community park. While the data didn’t offer specific details on why these multi-unit, centralized joining events did not perform as well as the single-unit events at schools, it is reasonable to believe that families unfamiliar with a location and/or event format may have been less confident about attending such events.

Similarly, events held at religious institutions also drove lower levels of success for Cub Scout recruiting when compared to schools. In fact, statistics showed that events held at schools performed on average 5 percentage points better than events held at religious institutions when looking at new Cub Scouts recruited versus the prior year. Again, the data doesn’t offer specifics on why, but it is possible that families may have assumed that if the event was at a church, they had to be members of that church to join that Cub Scout pack. Or, they may be unfamiliar with the location.

Of course, that isn’t to say Scouting units shouldn’t have regular meetings or hold other activities at religious organizations. Quite the contrary. We rely on religious organizations as valued partners. But when seeking to reach new families who don’t understand the relationship Scouting has with its chartered partners, holding a recruiting event at a church, synagogue, or mosque could be confusing.

Instead, consider hosting the joining event at a familiar location like a school, a community center near where the youth attend school, a library, or a park near where the pack meets. And, of course, the pack should continue to be chartered to its religious organization and hold its regular meetings there, if that’s the case.

Remember: Families who may not be familiar with Scouting will not necessarily understand the chartered organization concept or how units are organized. Everything is a new experience for them, so it is important to invite families to the adventure of Scouting in ways that are easy, familiar, and welcoming.


Scouts BSA Video Contest – Deadline June 28

Do you want to be a part of history? As a member of Scouts BSA, you can!

On June 3rd we kicked off our first ever Scouts BSA Video Contest and we want to hear from you, the members of Scouts BSA. We want to know things like:

  • What are you and your troop doing?
  • What are you learning?
  • What are your plans for the year?
  • How do you like being a member of the program and a part of history?

We want to hear all of this and more! Your videos can be fun or serious, the choice is yours. Whatever you choose, flex your creative muscles and share your best videos with us!

Videos should be 1-3 minutes in length and you’re welcome to submit as many as you’d like. The contest ends on June 28th, 2019 so make sure to submit yours ahead of time so you can be entered to win an amazing prize package from ScoutShop.org

Make sure you and everyone in your video abide by the rules of the Guide to Safe Scouting. If you’re selected as a winner, we’ll need a signed Affidavit of Eligibility and Publicity Release (we’ll send these before posting on our YouTube Channel).

To enter the contest, submit your videos by sending a link to joinscoutsbsa@gmail.com

Winners will be chosen by July 12th, 2019 by a panel of Scouts BSA members, leaders, and staff. Winning videos will be posted to the Scouts BSA YouTube channel.

Thanks and good luck to all of you!


Download the Trail’s End APP

Download the Trail’s End APP for Scouts to help them manage their sales (with free credit card processing), storefront signup, inventory and more.


Put Your Scout Unit on Google Search

Do you know that the highest Google Search term is “Find ______[BLANK]_____ near me?” If someone was looking for a Cub Scout Pack, Scouts BSA Troop or Venturing Crew near them, would they find you and would your unit appear in the Google Search? Check out this video tutorial to help your unit appear in Google Search so parents can find you easily and join Scouting all year round.