Marketing

/Marketing

Put Your Scout Unit on Google Search

By |2019-05-10T05:30:14-04:00May 10th, 2019|Categories: Cub Scouts, Family Scouting, Marketing, Membership, Scouts BSA, Unit Management Tools, Venturing|Tags: , |

Do you know that the highest Google Search term is "Find ______[BLANK]_____ near me?" If someone was looking for a Cub Scout Pack, Scouts BSA Troop or Venturing Crew near them, would they find you and would your unit appear in the Google Search? Check out this video tutorial to help your unit appear in [...]

Tips for working with school digital communications platform Peachjar

By |2019-04-18T22:24:42-04:00April 18th, 2019|Categories: Council News, Cub Scouts, Marketing, Membership, Scouts BSA|

Many school districts are beginning to use digital communications platforms like Peachjar for delivering items like activity fliers to parents. For Scouting, that means learning how to follow some basic guidelines to optimize communications items for that platform. Here, we explain more about what Peachjar is, how to follow their guidelines, and their expert design tips! How [...]

Scoutify your Commute with Scouting Podcasts

By |2019-04-01T18:35:13-04:00April 1st, 2019|Categories: Council News, Marketing, Program Updates|

With CubCast and ScoutCast, the BSA’s pair of monthly podcasts, you’ll become a more-informed Scouting volunteer as you drive to work, empty the dishwasher or walk your dog. Each month’s topic is so expertly timed to give you helpful information, you’ll think the team behind CubCast and ScoutCast can read your mind. [...]

FREE Cub Scout Camp Placemats

By |2019-01-17T21:28:08-04:00January 17th, 2019|Categories: Activities, Cub Scouts, Marketing, Outdoor Adventures|

It may be winter time -- but it's time to start thinking about summer and all the adventures ahead this summer for your Cub Scouts and families.  Order the 2019 Cub Scout Camp placemats to help you promote all of the fun and adventure that the Michigan Crossroads Council camps have in store for you. Order [...]

New Scouts BSA Brand Guidance Training

By |2018-12-05T18:39:22-04:00December 5th, 2018|Categories: Council News, Marketing, Membership, Scouts BSA|

As the Boy Scouts of America (BSA) welcomes girls into Cub Scouts and older girls into the Scouts BSA program starting on February 1, it is important that families understand the program or organization they are joining. There have been some instances where our volunteers may have inadvertently used the name or trademarks of the [...]

Scouts BSA Recruitment Resources

By |2018-11-13T11:44:35-04:00November 13th, 2018|Categories: Council News, Marketing, Scouts BSA|

Looking for recruitment assets for Scouts BSA?  Good news -- we have gathered all the material and put it one easy to find place.  Check out all the resources to help you promote and recruit for your Scouts BSA troop.  https://michiganscouting.org/scoutsbsa-recruitment-resources/

Video Statement by Mike Surbaugh, Chief Scout Executive

By |2018-11-12T10:18:12-04:00November 12th, 2018|Categories: Council News, Marketing, Membership, Scouts BSA|

A statement on the recent announcement of a federal lawsuit by Girl Scouts of the USA against the Boy Scouts of America on the grounds of using the term "Scout" in their marketing of the soon-coming, co-ed "Scouts BSA" program. "We are fans of any organization that builds character in children. We all [...]

Scouts BSA Branding Do’s and Don’ts

By |2018-11-09T10:21:11-04:00November 9th, 2018|Categories: Council News, Family Scouting, Marketing, Scouts BSA|

In an effort to ensure consistent branding and messaging, we are asking that any promotional materials or communications created by units, districts and council volunteers and staff for external and internal distribution be sent to the MCC Marketing Team for review before being distributed. If you have materials to be reviewed, please contact Jane Parikh, [...]

Membership Growth

By |2018-10-03T06:18:04-04:00October 3rd, 2018|Categories: Council News, Marketing, Membership|

Congratulations to the Michigan Crossroads Council unit, district and council volunteers and professionals for achieving September membership growth in Cub Scouting and traditional membership growth. Together we are delivering the Scouting program to more families across Michigan and providing experiences and adventure you cannot get any where else. Cub Scouts Traditional Overall FSC 2017 2018 [...]

Recruitment Tip

By |2018-09-15T07:52:43-04:00September 15th, 2018|Categories: Cub Scouts, Marketing, Membership|

With recruitment season in high gear and the opportunity to invite more families to join the Scouting program, here are some recruitment tips your Scouts, parents and unit can use to help create awareness about Scouting in your local community.  Check back as more Recruitment Tips are posted.

image_print

The Scout Oath

On my honor, I will do my best
To do my duty to God and my country and to obey the Scout Law;
To help other people at all times;
To keep myself physically strong, mentally awake and morally straight.

A MESSAGE ABOUT YOUTH PROTECTIONREAD MORE