The World Scout Emblem dates back to the first Scouting expedition on Brownsea Island. Over the years, the badge has been refined and updated, but its symbolism has never changed. This emblem is a global symbol for Scouts, featured on every Scout uniform, uniting us as a global movement. The emblem is used for official, constitutional, and institutional purposes, as well as for hero moments and universal Scouting experiences that bring us together.

The World Scouting logo is a new addition. It retains key elements of the World Scout Emblem but with a modern and simplified look, making it unique to the World Scouting brand. It also pays homage to the very first badge created by our founder, Baden-Powell before the stars and purple were added!  The logo is the primary element in our communications, marketing, and digital applications, especially at smaller sizes, adding a modern touch to our brand! It’s designed to be as versatile and creative as possible to work across multiple mediums and formats.