Need a flyer/patch created? The website Changed? Social media posts? Emails sent out?
You have needs, we have ideas! Michigan Crossroads Council Marketing Team is here to work closely with you to help you develop an integrated marketing plan for all events, activities, and campaigns. Together we can create a strategy to create branded, quality marketing for the Michigan Crossroads Council.
MARKETING TICKET SYSTEM
Graphic Design / Artwork Request
SAMPLE NEWS RELEASES
RESOURCES
Unit and District leaders are encouraged to promote their unit and district Scouting activities to their local communities and media. Here are some tips and tools that you can use are resources to help promote your efforts.
- MCC Brand Identity Guide – Michigan Crossroads Council brand standards and guidelines (2024 version)
- Scouts BSA Branding Info – Infographic on how to properly brand female Scouts BSA Troops
- Email Signature – How to set up your email signature for Michigan Crossroads Council employees and volunteers
- Scouting America Brand Center – Your one-stop shop for Scouting America brand materials
- Scouts BSA Recruitment Resources – Social media posts, posters, business cards, postcards and more to make your Troop known
- Scouting America Brand Identity Guide – your compass to the Scouting America brand
- Membership and Marketing Hub
- Unit PR flier – to guide you in developing a simple, effective strategy to tell your Scouting story
- Talent release form – to obtain permission to use photographs and/or audio-video recordings of people under the age of 18.
- PowerPoint Templates (Scouting America) – Version 1 | Version 2 | Version 3 (Oct 2024)
Marketing Mini-Series
Join us for a series of webinars on Marketing-related topics that might help you with your units or Scouting position. These monthly webinars are meant to help all Scouters learn more about how they can get the information they need and reach current and prospective families. Recordings and slides will be added below.
Marketing Mini-Series: Episode 2
Marketing Resources – Wednesday, May 28 7:30-8:15pm
Want to know more about Marketing resources that exist from the MCC? Want to learn how to create your own unit Facebook events and ads (similar to the geofenced ones Marketing does)? Interested in creating a unit website but not sure where to start? We will touch on all of these aspects.
Council Marketing Contacts
Ashley Kraft
Sr. Marketing Specialist
(231) 872-0686
Vacant
Marketing Specialist
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Kristie Phillips
Web Content, Mktg Specialist
(517) 481-4451
Christopher Hopkins
Chief Information Officer
(517) 940-4668
