In partnership with the BSA’s National Service Center, the Michigan Crossroads Council will be supporting your Scouts BSA Troop with digital recruitment marketing this fall. Through digital ads, we’ll ensure that families in your community understand the incredible benefits of Scouts BSA and know how to join.
Layered on top of your troop’s recruitment efforts will be geofenced calendar ads in Facebook to drive people to your specific joining events.
We’re not asking you to do anything differently than you already do! Continue to plan your recruitment event. We’re simply adding digital ads on top of those plans in a seamless, turnkey way. The work of executing those ads will be handled between the Field Service Councils and the national office.
What will it cost your troop? Nothing! This service is being provided by the council and the BSA. There is no cost to your troop.
No additional tasks…no additional cost…what’s the catch? There is no catch!
Here’s what we need from you: the date, time and location of your joining event (open house, recruitment night, etc.) At least three weeks in advance. That’s it! We’ll take care of the rest!