In partnership with the BSA’s National Service Center, the Michigan Crossroads Council will be supporting your pack with digital recruitment marketing this fall.  Through digital ads, we’ll ensure that families in your community understand the incredible benefits of Cub Scouting and know how to join.

Layered on top of your pack’s recruitment efforts will be geofenced calendar ads in Facebook to drive people to your specific joining events.

We’re not asking you to do anything differently than you already do! Continue to plan your recruitment event.  We’re simply adding digital ads on top of those plans in a seamless, turnkey way.  The work of executing those ads will be handled between the Field Service Councils and the national office.

What will it cost your pack?  Nothing!  This service is being provided by the council and the BSA.  There is no cost to your pack.

No additional tasks…no additional cost…what’s the catch?  There is no catch! 

We’re working hard to ensure families understand that Cub Scouting can help them make the most of the time they have together, and that Cub Scouting can help them set their children on the path to success. With a strong recruiting effort, we can ensure every family has the opportunity to join Scouting.

Here’s what we need from you:  the date, time and location of your joining event (open house, school night, etc.)  That’s it!  We’ll take care of the rest!


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