In partnership with the BSA’s National Service Center, the Michigan Crossroads Council will be supporting your pack with digital recruitment marketing this fall. Through digital ads, we’ll ensure that families in your community understand the incredible benefits of Cub Scouting and know how to join. Layered on top of your pack’s recruitment efforts will be geofenced calendar ads on Facebook to drive people to your specific joining events.

We’re not asking you to do anything differently than you already do! Continue to plan your recruitment event. We’re simply adding digital ads on top of those plans in a seamless, turnkey way and it’s FREE for your unit.

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