Got a Cool Outing Planned? Boys’ Life Wants to Know!

If you have any cool outings planned this fall, Boys’ Life magazine wants to know! You can tell us what’s in the works here: https://boyslife.org/contact-us/outings
Is your unit going on a great fishing trip? Or maybe you’re taking an awesome trek in the mountains or a cool dive under the sea? Whatever your adventure, Boys’ Life might want to tag along.

We’re deciding which Super Scouting Outings to feature in future issues, and your trip could be next. We need to hear about it as far in advance as possible. Be sure to include the date(s) of your outing. We need to know not only where you’re going, but when you’re going! Send your itinerary along with the trip leader’s name, address and daytime phone number to the following address or fill out the form below.

s your unit going on a great fishing trip? Or maybe you’re taking an awesome trek in the mountains or a cool dive under the sea? Whatever your adventure, Boys’ Life might want to tag along.

We’re deciding which Super Scouting Outings to feature in future issues, and your trip could be next. We need to hear about it as far in advance as possible. Be sure to include the date(s) of your outing. We need to know not only where you’re going, but when you’re going! Send your itinerary along with the trip leader’s name, address and daytime phone number to the following address or fill out the form below.

Super Scouting Outings
Boys’ Life, S306
P.O. Box 152079
Irving, TX 75015-2079

If you’d like to let us know about an outing that has already happened, please fill out the form below, and if possible, attach a few photos to give us an idea of what the event was like.

(NOTE: Due to the large volume of submissions, the editors regret that only stories selected for submission can be replied to. If you’re under 18, please get an adult’s permission before sending personal information.)

If you’d like to let us know about an outing that has already happened, please fill out the form below, and if possible, attach a few photos to give us an idea of what the event was like.

(NOTE: Due to the large volume of submissions, the editors regret that only stories selected for submission can be replied to. If you’re under 18, please get an adult’s permission before sending personal information.)


Recruitment Season is Here — Free Geofencing for Your Pack

In partnership with the BSA’s National Service Center, the Michigan Crossroads Council will be supporting your pack with digital recruitment marketing this fall.  Through digital ads, we’ll ensure that families in your community understand the incredible benefits of Cub Scouting and know how to join.

Layered on top of your pack’s recruitment efforts will be geofenced calendar ads in Facebook to drive people to your specific joining events.

We’re not asking you to do anything differently than you already do! Continue to plan your recruitment event.  We’re simply adding digital ads on top of those plans in a seamless, turnkey way.  The work of executing those ads will be handled between the Field Service Councils and the national office.

What will it cost your pack?  Nothing!  This service is being provided by the council and the BSA.  There is no cost to your pack.

No additional tasks…no additional cost…what’s the catch?  There is no catch! 

We’re working hard to ensure families understand that Cub Scouting can help them make the most of the time they have together, and that Cub Scouting can help them set their children on the path to success. With a strong recruiting effort, we can ensure every family has the opportunity to join Scouting.

Here’s what we need from you:  the date, time and location of your joining event (open house, school night, etc.)  That’s it!  We’ll take care of the rest!

[READ MORE]


Tips and Tools for Preparing for Fall Recruitment

In 1907, Baden-Powell, founder of the Scouting movement, devised the Scout motto: Be Prepared. He wanted young people to have the tools to face challenges. With that in mind, our goal is to be able to help our fellow executives to be prepared for a successful membership campaign this fall.

Councils refer to Join Scouting Night by different names. Some use the term Sign-up Night, Open House, etc. For purposes of this article, we’ll use the term Join Scouting Night. If your council uses a different term, simply insert that term wherever you see Join Scouting Night (JSN).

Having a great Join Scouting Night (JSN) training is another key to success! During recent conversations with Scout Executives who experienced growth in 2018, many of them attribute their success to the execution of their membership plan. Below are some areas to consider when preparing for this fall.

Read More


New Scoutbook features for Den Leaders Now Available

Scoutbook is making it easier than ever to prepare for den meetings and ensure consistent program delivery through new features for den leaders! These tools streamline content and advancement processes so den leaders can focus on making Scouting come to life for Cub Scouts.

https://help.scoutbook.com/article-categories/cubs/


Free Geofencing for Cub Scout Packs this Fall

In partnership with the BSA’s National Service Center, the Michigan Crossroads Council will be supporting your pack with digital recruitment marketing this fall. Through digital ads, we’ll ensure that families in your community understand the incredible benefits of Cub Scouting and know how to join. Layered on top of your pack’s recruitment efforts will be geofenced calendar ads on Facebook to drive people to your specific joining events.

We’re not asking you to do anything differently than you already do! Continue to plan your recruitment event. We’re simply adding digital ads on top of those plans in a seamless, turnkey way and it’s FREE for your unit.

Sign up here >> michiganscouting.org/geofencing


An Update from the Michigan Crossroads Council

Dear Scouting Friends:

The National Council of the Boy Scouts of America (the “National Council (BSA)”) has confirmed that a Youth Protection oriented segment that was expected to run on the TODAY Show tomorrow (July 10th) has been postponed and that a new air date has yet to be confirmed.  As the nature of content could change in the interim, the National Council (BSA) will continue to stay in touch with the producers of the segment so that it can provide our Council and other Councils with helpful information before the expected airing of the segment.

Like the National Council (BSA), we will continue to monitor these news reports and endeavor to keep you appraised of further developments.  We also will provide you with information relating to these matters that you can share with business associates, friends or Scouting leaders and families.  [READ MORE]


The Cub Scouter Newsletter

Check out The Cub Scouter newsletter for everything Cub Scouting in the Michigan Crossroads Council.  This newsletter contains important and valuable information for Cub Scout leaders and families.   Each monthly edition will be delivered to your inbox.  You can also receive it to your phone by texting MCCSCOUTS to 555888


New Cub Scout Preview Adventures

Adventures await Cub Scouts — not only can they find them in their handbooks, but now they can find adventures online.

You can find brand-new, online-only Cub Scout adventures, called Preview Adventures, on the Cub Scouting program page. You won’t find these adventures in a handbook, at least, not yet. Preview Adventures are limited-time, experimental adventures your Scouts can earn. They will count toward advancement, just like any other elective adventures. Based on feedback from Scouts and Scouters, these adventures could be considered to be part of the next edition of Cub Scout handbooks.

Until then, requirements, den meeting plans and other resources can be found online. Adventure loops and pins can also only be purchased online at ScoutShop.org. The recognition items for all ranks will be colored purple, signifying they’re in preview mode. Ordering the loops and pins and recording advancement in Scoutbook is available.

The ideas for Preview Adventures will come from the BSA, corporate sponsors and you. You can send ideas for possible future adventures to previewadventures@scouting.org.

Hear Lisa Wylie, the new chair for the National Cub Scouting Committee, explain more about the Preview Adventures on the latest CubCast podcast.

The Protect Yourself Rules Adventure

One of the two Preview Adventures now available is the Protect Yourself Rules Preview Adventure. The BSA is committed to creating safe environments for Scouts and Scouters, so the BSA partnered with the Barbara Sinatra Children’s Center Foundation for the development of this adventure. For more than 30 years, the foundation has provided counseling for victims of physical, sexual and emotional child abuse.

This youth protection adventure uses curriculum that will help children recognize, respond to and report abuse. It’s available for Cub Scouts, from Lion through Arrow of Light.

It may be used as an elective or it can be earned in place of the Cyber Chip requirement for various ranks. This adventure will become required.

Before working on this adventure, the den leader should review Scouting’s Barriers to Abuse.

The Yo-Yo Adventure

Your Scouts can learn physics while having fun with the Yo-Yo Preview Adventure, sponsored by Duncan Toys. In this adventure, Scouts — from Wolf through Arrow of Light — can learn how to do a science experiment using a yo-yo, how to do basic tricks and safety rules.

Instructional videos are available, so your Scouts can see how to do the experiment and tricks.

This adventure will be an elective with the possibility of becoming a new adventure in the handbook later. Any corporate-sponsored adventure that is approved for the handbook will have the corporate branding removed.


New Youth Protection Animated Videos

Have you seen the new youth protection animated shorts? A special thanks to the Barbara Sinatra Children’s Center for this new interactive experience for over 1.2 million Cub Scouts and their families across the nation. The Boy Scouts of America has partnered with subject-matter experts from the Barbara Sinatra Children’s Center Foundation to present the “Protect Yourself Rules” that help children recognize, respond to, and report abuse.

https://www.scouting.org/programs/cub-scouts/preview-adventures/protect-yourself-rules/

Learn more – https://www.scoutingnewsroom.org/press-releases/barbara-sinatra-childrens-center-and-boy-scouts-of-america-partner-to-expand-programming-on-child-abuse-awareness-and-prevention


Where is the best location for a joining event? The data may surprise you.

Article contributed by Michael Ramsey, BSA Director of Marketing and Brand Management

As part of the National Service Center’s 2018 fall Cub Scout digital media buy, we learned just how important it is to hold joining events in locations that are familiar to parents. Those marketing efforts, which included recruiting messages delivered via paid search, paid social, and Facebook geofenced events, also provided a detailed look at the performance of different types of joining event locations.

We’ve discussed the highly successful geofencing efforts previously, and we’ve offered insight on how to use geofencing for Scout recruitment in your community. In addition to driving impressive gains of more than 7 percent in new Cub Scout growth for units that geofenced their joining events, those efforts produced data that confirmed what many may have already suspected: the best place to hold a single-unit joining event is at a school.

Schools are typically familiar locations for parents. Often, their child attends the school, and it is close to home and easy to locate. For families that may be unfamiliar with Scouting or unsure of what to expect, the familiarity of the school location helps ease concerns.

Second to schools, the next most successful recruiting events were those where multiple units collectively held a joining event in a public, non-school location. For instance, these units may have held their collective joining event at a community park. While the data didn’t offer specific details on why these multi-unit, centralized joining events did not perform as well as the single-unit events at schools, it is reasonable to believe that families unfamiliar with a location and/or event format may have been less confident about attending such events.

Similarly, events held at religious institutions also drove lower levels of success for Cub Scout recruiting when compared to schools. In fact, statistics showed that events held at schools performed on average 5 percentage points better than events held at religious institutions when looking at new Cub Scouts recruited versus the prior year. Again, the data doesn’t offer specifics on why, but it is possible that families may have assumed that if the event was at a church, they had to be members of that church to join that Cub Scout pack. Or, they may be unfamiliar with the location.

Of course, that isn’t to say Scouting units shouldn’t have regular meetings or hold other activities at religious organizations. Quite the contrary. We rely on religious organizations as valued partners. But when seeking to reach new families who don’t understand the relationship Scouting has with its chartered partners, holding a recruiting event at a church, synagogue, or mosque could be confusing.

Instead, consider hosting the joining event at a familiar location like a school, a community center near where the youth attend school, a library, or a park near where the pack meets. And, of course, the pack should continue to be chartered to its religious organization and hold its regular meetings there, if that’s the case.

Remember: Families who may not be familiar with Scouting will not necessarily understand the chartered organization concept or how units are organized. Everything is a new experience for them, so it is important to invite families to the adventure of Scouting in ways that are easy, familiar, and welcoming.