Need support? A document approved? The website Changed?

You have needs, we have ideas! Michigan Crossroads Council Marketing Team is here to work closely with you to help you develop an integrated marketing plan for all events, activities and campaigns. Together we can create a strategy to create branded, quality marketing for the Michigan Crossroads Council.

Click here to request marketing support

Council Branding Guidelines


Council Marketing Contacts:

Kimberlee Manor
Director of S.T.E.M. and Marketing
(517) 664-9112

Robert Silvernail
Communications Specialist
(517) 258-1124

Ashley Kraft
Graphic Design Specialist
(231) 872-0686

Jane Parikh
Public Relations Specialist
(517) 949-4221


Unit leaders are encouraged to promote their unit’s Scouting activities to their local communities and media. Here are some tips and tools that you can use are resources to help promote your efforts.

News Releases

News Release Guidelines -Use this resource to write effective, attention grabbing news releases to promote your Unit’s activities and news.

Sample News Releases
Click below to read other’s work to understand how a good news release should be composed.